Zig then zag - #7
The straight path is broken. This week’s signals explore why adaptability, taste and small bets are winning out over rigid plans and linear growth.

Sending on a Saturday again, but we remain consistent.
So much happening in the business world right now. I do find though that there’s a certain skill in separating the rhetoric from the reality. I do know that the new AI tech age is touching everything - some at a superficial level (politics) to some at a wider level (the shape of teams, AI-led planning etc.).
I spend very little time, almost no time on the guess-makers. The attention-worthy posts on LinkedIn that attempt to be part of the hype, but aren’t contributing by building anything. The commentators. We can all do it, but you do have a choice. Commentate about history being made or be part of history by making it.
This week’s signals are all about what happens when:
- 💡 Design is Having a Venture Moment Again
- 💰 The First Billion-Dollar Solo Company Might Be a Year Away
- 🎨 When others Zig, go Zag
- 👀 Your Homepage may be Extinct in the near-future
Let’s get into it 👇