About Ross

I’m an independent UK-based Design Leader. Whether it’s a new product idea, app, or problem, my passion is in charting a clear path forward on projects and delivering work that teams and clients can be proud of.  

I've spent the past 14 years in UX design, from designing apps to facilitating design sprints. My most recent role was as Managing Director at a product design company, specialising in MVP design for start-ups and scale-ups. Previous to that, I was Head of Design Thinking at Etch, where I ran a Design Sprint team, acquiring and delivering value to clients such as Google, NatWest and Land Rover.

Regarded as one of the top 11 facilitators in the world, I've now run over 200 Design Sprints with companies, both in-person and remotely. I was also a contributor to the Official Remote Design Sprint guide.

Outside of work, you can find me cycling through the countryside, cooking up something outside or devouring the latest TV show.

Running a Design Sprint bootcamp in London in 2018

Design Sprints

Regarded as one of the foremost Design Sprint facilitators in the World, I have run over 200+ Design Sprints with companies including Google, McKinsey & Company and the WWF. I'm also a contributor to the Official Remote Design Sprint guide.


From running discovery and designing MVPs for start-ups to undertaking high-risk design projects with multiple stakeholders in the enterprise, my goal is to add certainty to uncertain design programmes.

Innovation Training

I have written and delivered multiple innovation training workshops all over the world, from workshops at Google, to 2-day Design Sprint training bootcamps in London and creating a design principles module at Hyper Island.


I've been fortunate enough to have spoken at Google, Barclays and high-profile events including Mural Imagine and DesignMatters. I talk about Design Sprints, virtual collaboration and growing a remote product design business.


A prolific creator, I share what I know to help people grow. I've shared insights and recommendations in my newsletter that has spanned over 200 issues covering Design Sprints, Design Leadership and Innovation. I've also built up a 3k member Remote Design Sprint community over 3 years and I've run countless webinars and meet-ups for the community.

Contact Ross

If you'd like to work or talk to me, please send me an email.


Talks & Workshops




If you'd like to talk to me, please send me an email.