Why teams ship only 3% of their 3-year roadmap (and what to do instead)

Most teams ship only 3% of their three-year roadmap, not because they’re bad, but because the planning model itself is broken.

Flow, feedback and the future of product work - #17

This week’s issue explores why product teams jump to solutions too early, the rise of AI prototyping tools like Lovable, and how the next wave of innovation might come from those who design less and learn faster.

Product managers should start prototyping

Expanding what product managers do, one tech-enablement at a time.

Why teams keep adding bloat to their MVPs

Don't make your MVP an all-you-can-eat.

The hidden trap in every brief: Solution Bias

Most briefs begin with a solution. A new website, a new feature, a new campaign. It feels decisive, but it’s often a trap. Solution bias is when we define the problem in terms of a particular fix, jumping to how before understanding why. The result? Great execution on the wrong thing.

The dip in momentum (and why it’s normal in product work)

There’s always a moment where a project feels like it’s stalling. Seth Godin calls this The Dip: “the long slog between starting and mastery.” Instead of panicking, tighten scope and shorten the loop. Momentum shouldn’t be defined by weekly meetings — it should be defined by evidence.

You don’t need 10 designers. You need 10x results from your method

Most companies don’t need more designers - they need a better method. The Build Loop is a framework for getting 10x results from the same team by turning ideas into live, validated products at speed. It’s not about adding headcount. It’s about building smarter.

The best growth strategy is still… a great product

Growth isn’t a hack - it’s the outcome of a great product. The fastest-growing companies don’t chase tactics; they obsess over delivering value fast. When your product makes customers successful, growth takes care of itself.

The new shape of product work - #16

Product work is evolving from coordination to creation. The leaders who stay relevant will be the ones who blend strategy, systems thinking, and AI fluency into how they work every day.

Rethinking relevance in the age of AI - #15

Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.

The shape of modern work: design, AI and clarity - #14

AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.

Start with problems, not AI - #13

This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?