Visionary product leader leveraging design thinking and strategic innovation to launch hundreds of successful digital products

Working with the most exciting teams in the world

Work

Selected portfolio

Highlights from my recent engagements.

Sentrisk

Sentrisk is an AI-powered platform which integrates best-in-market data capabilities and 150+ years of Marsh McLennan risk expertise to empower companies to take control of their supply chain risk. I was the Senior Product Strategist with agency Hi Mum! Said Dad.

Won the 2024 Innovation Award by Business Insurance.

Bikebook

Bikebook needed to enhance its workshop management tool to meet user needs better. My team added advanced booking, real-time chat, and detailed service histories, making the portal more efficient and user-friendly.

Shortlisted for The Allica Bank Great British Entrepreneur Awards 2024.

Sikoia

As Sikoia's first design hire, I worked with the founding team on creating their centralised customer data, case management, and automated risk evaluation portal. Also contributed to Sikoia's innovative AI-powered document processing feature.

Fintech New Product of the Year 2024.

Gomi

Gomi sought expert guidance to align their page with their eco-conscious mission and effectively convert visitors into customers. Through iterative design adjustments and continuous user feedback, we achieved a markedincrease in conversion rate.

500% increase in add to cart conversion rate.

About

18 years of experience = hundreds of digital products delivered

I’m a product leader and UX strategist with deep expertise in delivering innovative digital solutions for global brands like Google, NatWest, and Land Rover. My career spans the full spectrum of product development, from creating new products to enhancing established platforms, always combining design thinking, strategy, and a user-centered approach to deliver impactful results.

In leadership roles, I’ve built and nurtured high-performing teams, developed UX strategies that streamline processes, and driven measurable outcomes. My focus is on crafting efficient, collaborative workflows that consistently deliver exceptional products—on time and often under budget.

I’m passionate about people, process, and product. By fostering collaboration and driving change, I help teams unlock their potential to create meaningful, customer-focused solutions that achieve business goals.

What I do

Transforming businesses into value-driven UX champions

I help organisations elevate their user's experience by delivering products that people really value. With a focus on user-centered design and data-driven experimentation, I help clients achieve significant results—often delivering projects in less time and at a lower cost.

Product leadership

As a practical product design leader, you’ll benefit from my extensive experience in planning, team building, and product management. I can guide your organisation in understanding product, users and the market, creating new value for your customers and driving transformational business change.

Speaking

Design and AI have the power to transform not just products, but entire organisations. Whether it’s adapting to the rapid advancements in AI, nurturing the next generation of design leaders, or driving meaningful change within product teams, I’ve made it my mission to share these insights with audiences worldwide.

Coaching

I bring experience, resilience and expertise to every coaching engagement. From 1:1s to innovation and design training, I help guide and train the next generation of UX talent. If you’ve hit a roadblock in your career, I may be able to help you evaluate your next steps.

Look at my coaching on Superpeer.

Testimonials

What people say

Learn about the transformative impact I have had on their businesses.

"We genuinely appreciated the time and effort you have dedicated to Sikoia. Ross's contributions have been very valuable and we are grateful for the work done."

Alexis Rog

CEO, Sikoia

"Ross helps teams examine the problem from all angles, making sure nothing is overlooked. This leads to better solutions and ultimately, smoother launches."