Product design leader with 18 years experience leading hundreds of digital products and innovation programmes

Working with the most exciting teams in the world

Work

Selected portfolio

Highlights from my recent engagements.

Sentrisk

Sentrisk is an AI-powered platform which integrates best-in-market data capabilities and 150+ years of Marsh McLennan risk expertise to empower companies to take control of their supply chain risk. I was the Senior Product Strategist with agency Hi Mum! Said Dad.

Won the 2024 Innovation Award by Business Insurance.

Bikebook

Bikebook needed to enhance its workshop management tool to meet user needs better. My team added advanced booking, real-time chat, and detailed service histories, making the portal more efficient and user-friendly.

Shortlisted for The Allica Bank Great British Entrepreneur Awards 2024.

WWF

Collaborating closely with WWF’s UX and design teams, I facilitated a Design Sprint to ideate, design, and validate a concept for a new app aimed at reducing individual environmental impact. The app concept was later branded and launched by another agency.

UK App Awards UK App of the Year 2021.

Sikoia

As Sikoia's first design hire, I worked with the founding team on creating their centralised customer data, case management, and automated risk evaluation portal. Also contributed to Sikoia's innovative AI-powered document processing feature.

Fintech New Product of the Year 2024.

Gomi

Gomi sought expert guidance to align their page with their eco-conscious mission and effectively convert visitors into customers. Through iterative design adjustments and continuous user feedback, we achieved a markedincrease in conversion rate.

500% increase in add to cart conversion rate.

Facing a high bounce rate impacting Next's user engagement and conversion rates, I led a user-centred approach focused on identifying friction points through extensive user testing. Using these insights, the team implemented and iteratively refined design solutions that better aligned with user needs, with minimal input from the broader team.

In the second half of 2021, Next offset £368 million in lost retail sales with £364 million in online sales.

About

18 years of experience = hundreds of digital products delivered

I’m a product design leader and UX consultant with over 18 years of experience, having led the creation of hundreds of digital products globally. Starting as a product designer, I’ve worked with top-tier brands like Google, NatWest, and Land Rover, consistently delivering innovative solutions across various industries.

In leadership roles since 2017, including my current position at PensionBee, I’ve focused on team development and driving UX strategy. I specialise in optimising processes and delivering high-quality products efficiently, often ahead of schedule and under budget.

My passion lies in people, process and product. I thrive on helping teams embrace change, achieve exceptional results, and build meaningful products that meet business goals.

What I do

Transforming businesses into value-driven UX champions

I help organisations elevate their user's experience by delivering products that people really value. With a focus on user-centered design and data-driven experimentation, I help clients achieve significant results—often delivering projects in less time and at a lower cost.

Product leadership

As a practical product design leader, you’ll benefit from my extensive experience in planning, team building, and product management. I can guide your organisation in understanding product, users and the market, creating new value for your customers and driving transformational business change.

Speaking

Design and AI have the power to transform not just products, but entire organisations. Whether it’s adapting to the rapid advancements in AI, nurturing the next generation of design leaders, or driving meaningful change within product teams, I’ve made it my mission to share these insights with audiences worldwide.

Coaching

I bring experience, resilience and expertise to every coaching engagement. From 1:1s to innovation and design training, I help guide and train the next generation of UX talent. If you’ve hit a roadblock in your career, I may be able to help you evaluate your next steps.

Look at my coaching on Superpeer.

Testimonials

What people say

Learn about the transformative impact I have had on their businesses.

"We genuinely appreciated the time and effort you have dedicated to Sikoia. Ross's contributions have been very valuable and we are grateful for the work done."

Alexis Rog

CEO, Sikoia

"Ross helps teams examine the problem from all angles, making sure nothing is overlooked. This leads to better solutions and ultimately, smoother launches."