The dip in momentum (and why it’s normal in product work)

There’s always a moment where a project feels like it’s stalling. Seth Godin calls this The Dip: “the long slog between starting and mastery.” Instead of panicking, tighten scope and shorten the loop. Momentum shouldn’t be defined by weekly meetings — it should be defined by evidence.

You don’t need 10 designers. You need 10x results from your method

Most companies don’t need more designers - they need a better method. The Build Loop is a framework for getting 10x results from the same team by turning ideas into live, validated products at speed. It’s not about adding headcount. It’s about building smarter.

The best growth strategy is still… a great product

Growth isn’t a hack - it’s the outcome of a great product. The fastest-growing companies don’t chase tactics; they obsess over delivering value fast. When your product makes customers successful, growth takes care of itself.

The new shape of product work - #16

Product work is evolving from coordination to creation. The leaders who stay relevant will be the ones who blend strategy, systems thinking, and AI fluency into how they work every day.

Rethinking relevance in the age of AI - #15

Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.

The shape of modern work: design, AI and clarity - #14

AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.

Start with problems, not AI - #13

This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?

Prioritising what should be in your MVP

Most MVPs fail not because of bad ideas, but because they try to do too much. An MVP isn’t a smaller version of your product - it’s an experiment designed to prove your riskiest assumptions. The key to prioritisation isn’t deciding what to build, it’s having the discipline to say “not yet.”

A summer pause, a surge of possibilities - #12

A summer reset in France gave me space to reflect - on building products, making decisions, and why August is unexpectedly full of new opportunities.

Taste takes time to develop - #11

This week: why taste is your most underrated edge, what GPT-5 means for you, and my new framework for going from idea to launch in weeks.

Your brand can be your moat

As Elena Verna said at #ProductCon, your brand can be your moat. Not just a marketing tool, but a true product differentiator. Here’s why brand is becoming a product exercise — and how to use it as a growth lever.

UX is just removing decision fatigue, right?

Simplifying decisions is a hallmark of great UX, but is that all UX is about?