AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.
This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?
Most MVPs fail not because of bad ideas, but because they try to do too much. An MVP isn’t a smaller version of your product - it’s an experiment designed to prove your riskiest assumptions. The key to prioritisation isn’t deciding what to build, it’s having the discipline to say “not yet.”
A summer reset in France gave me space to reflect - on building products, making decisions, and why August is unexpectedly full of new opportunities.
This week: why taste is your most underrated edge, what GPT-5 means for you, and my new framework for going from idea to launch in weeks.
As Elena Verna said at #ProductCon, your brand can be your moat. Not just a marketing tool, but a true product differentiator. Here’s why brand is becoming a product exercise — and how to use it as a growth lever.
Simplifying decisions is a hallmark of great UX, but is that all UX is about?
Risks and challenges in the distributed work environment.
More organisations should take that advice.
Leadership skills are becoming more and more important as we move towards more flexible workplaces. But what if your activity is lacking direction and decision-making? You need a leader.
Taking the guesswork out of decisions and backing all your choices on data that you have.
I've been eager to start using a vibe coding tool. For those that have followed me for a while, I was very excited at using no-code tools back in 2023 and to be honest, was lacking AI to really seal the deal of "yes, you too can
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Why bold conviction, not craft alone, is the new growth engine.
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AI isn’t just changing how we build. It’s changing who builds, when we start, and what we expect from the process.
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This week is about anticipating value, not chasing it. From pre-emptive retention to product-led selling and the builders shaping what’s next.
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The straight path is broken. This week’s signals explore why adaptability, taste and small bets are winning out over rigid plans and linear growth.
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AI is shifting when and how value gets proven. This week, we explore the tools, tactics and mindset shifts that turn speed into signal.
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Less polish, more care. Less capital, more action. Here’s what the new wave actually looks like.
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Zapier’s turning AI into infrastructure. Duolingo’s rethinking how engineers work. YC is vibe coding full-stack apps with Claude. Plus: Claire Vo just dropped a new podcast on practical AI.
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AI agents, strategic design and the real reasons VCs say no - here’s what the future of work actually looks like.
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We’ve got the tools. We’ve got the speed. So why are so many teams still building like it’s 2019?
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Shopify made it mandatory. Runway automated it. Linear designed around it. Here’s what these signals mean for builders.
Design
An overview to the methodology.
Product
Here are key elements and considerations to include in your product strategy.