Ross Chapman
Creator of the Build Loop. I help teams decide what to build.
Most of my work starts when a decision is stuck — high stakes, strong opinions, and no agreement on the way forward.
Twenty years in product and design, and around 200 design sprints, in sectors where a wrong bet is expensive and slow to unwind: insurance, pensions, wealth management and professional membership bodies. Client work has included Marsh McLennan, Quilter and Sikoia.
The expensive mistakes happen before a line of code — in deciding what to build. That’s the decision I help teams get right.
The Build Loop
My method for turning a stuck decision into an answer with evidence behind it. It’s free, and it’s at thebuildloop.com with everything you’d need to run one yourself.
Speaking
I talk about deciding what to build when building is cheap, what actually happens in the room when a team tries to agree, and why most AI mandates stall before the first build.
Conferences, panels and podcasts. Get in touch