Ross Chapman is the Senior User Experience Designer at Wiggle, the online tri-sports retailer.

More about Ross and follow @rosschapman.


User experience is overtaking price and product as a key brand differentiator.

I collaborate with in-house teams to discover, research, rapidly prototype, test with real users and measure to ensure that you deliver a successful project to the business.

By doing that, your marketing can start moving from persuasive to usable design, whilst uncovering hidden profits.


Wiggle design manual

How can you make consistent design decisions?

View the design manual

Frontier Conference talk

How do you grow a strong UX design culture in your organisation?

Watch the video

Wiggle usability test

How do you know whether your new feature meets user needs?

View the work

UX design hacks

How can you start designing for users in your own organisation?

Read the article on Lemonstand

Hult mentor map

How do you peer review successfully?

View case study

About Ross

I am the Senior User Experience Designer at Wiggle, the online tri-sports retailer. I'm responsible for developing the user experience of the Wiggle website across all customer contact points, defining the usability and interaction strategy; proposing solutions that promote user needs that take into account business goals and technical capabilities.

I was part of the UX team at Ericsson Television driving and communicating a vision for the user experience of broadcast television products.

With online academy CareerFoundry, I mentored students wishing to become user experience designers, with many students possessing no previous experience of UX design.

Prior to joining Ericsson, I worked at Hult International Business School as Lead UX designer, playing a critical role in defining and building the next-generation of web services at Hult.

I ran my own digital design studio called Skysoclear, where I provided consultancy, user experience design, user research and content design. I made sense of the data that my clients marketing channels collected and offered insight as to how to make them even more effective to meet business goals and user needs.

You can email me if you like.