Ross Chapman

Product design leader, strategist and remote UX coach.

I help product teams deliver change, adopt a learning mindset and work together to improve the user experience of their businesses.

Feel free to email me.

Ross facilitating


Over the past decade, I've worked with product teams and agencies delivering change through design. This often means identifying what we want to achieve, prototyping ideas and testing them with real people to ultimately create digital products that people truly value.

  • Etch, Head of Design Sprints (2018-present)
  • Etch, Product Design Lead (2017-2018)
  • Wiggle, Senior User Experience Designer (2015-2017)
  • Ericsson TV, User Experience Designer (2014-2015)
  • Hult, Lead User Experience Designer (2012-2014)
  • Freelance, User Experience Designer and Consultant (2008-2012)

See more of my work experience on LinkedIn.

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Selected work

I run Etch Sprints, where I deliver better ways of delivering value to clients and customers alike.

I present The Etch Podcast, tackling subjects about product design, digital transformation and executing change within businesses.

Previous talks at events include topics on collaborating with clients and what makes design possible within non-design focussed businesses.

I've also written articles that have been featured in Net Magazine, Muzli, Prototypr, UX Planet and the InVision Blog.

Ross facilitating

"Ross is a proactive, high quality professional who will go out of his way to provide additional value. Understands the target audience very well and knows how to research it, even in another culture/country. Ross’s expertise proved profoundly helpful and led to increasing exposure. I am glad we crossed paths!"

Piotr Grabowski, Project Manager at Drukarnia INTERAK Sp. z o.o. / Interak Printing House

"[Ross] approached every project with enthusiasm and was relentless in his dedication toward how the design and usability affected the end user."

Jason Wheeler, Executive Director, Language Technology at EF Education First

"[Ross] is not only knowledgeable and expert in the technical aspect of his job, but he also shows an amazing level of collaboration that ensures greater outcomes."

Arnaud Colin, Lead, Public Sector Operations at World Economic Forum
Ross Q&A

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