Your brand can be your moat
As Elena Verna said at #ProductCon, your brand can be your moat. Not just a marketing tool, but a true product differentiator. Here’s why brand is becoming a product exercise — and how to use it as a growth lever.
I watched Elena Verna (Head of Growth at Lovable) speak at #ProductCon AI yesterday, and one idea stuck with me:
“Your brand can be your moat.”
Not just a layer of polish or a marketing wrapper - a true product differentiator. One that makes your experience easier, more delightful, more trustworthy. One that users actively choose, even if alternatives exist.
We often talk about brand like it’s a billboard or a campaign. But increasingly, brand is shaped through product. It’s the little moments:
- how fast the product loads
- how support speaks to you
- how copy is written
- how you feel when you finish a task
In that sense, building brand isn’t something the marketing team “does”. It’s a product and growth lever, and a compounding one at that.
The takeaway for me: If you’re not actively building your brand into your product, you’re probably leaving defensibility on the table.
