You don’t need 10 designers. You need 10x results from your method

There’s a pattern I see in almost every large company trying to accelerate digital transformation.

They think the answer is more people.

More designers.

More PMs.

More engineers.

But the truth is, more people doesn’t mean more progress - especially when your method of working is broken.

I've learned that the real multiplier isn’t headcount.

It’s method.

The myth of more

When projects stall, the first instinct is to hire. It feels like control: “If we just had another designer, we could move faster.”

But what usually happens?

Communication overhead increases. Alignment slows down.

You get more output, but not necessarily more outcomes.

What you really need is a repeatable, scalable way to go from idea → evidence → impact.

That’s why I built The Build Loop.

The Build Loop

The Build Loop is our framework for turning ideas into live, validated products - fast.

It’s designed for teams who need to prove value before scaling headcount.

Each loop moves through four stages:

Frame → Create → Validate → Learn

• Frame - define the opportunity clearly. What’s the job to be done?
• Create - design and build a testable version fast.
• Validate - get real feedback from users, data, or market signals.
• Learn - capture evidence, refine your assumptions, and feed the next loop.

Every loop produces evidence, not opinions, that informs what to do next.

And because it’s cyclical, each iteration compounds what you already know.

Small teams, big signals

A three-person team using the Build Loop can outpace a 30-person team still stuck in linear delivery.

It’s not magic, it’s focus.

The Build Loop removes guesswork and bureaucracy, creating the space for speed and quality to coexist.

You can go from concept to live, validated product in weeks, not quarters.

It’s how we’ve helped global enterprises test new ventures and SaaS teams go from zero to demo without inflating their burn rate.

Method over manpower

Hiring more people doesn’t automatically create leverage.

But adopting a method that scales learning, that’s where leverage lives.

So before you add another designer, ask:

• Do we have a loop that converts insight into evidence?
• Are we measuring progress by output or learning?
• Could we double our impact by improving the way we work instead of growing the team?

You don’t need 10 designers.

You need 10× results from your method.

The Build Loop was created for teams that want to make innovation measurable, repeatable, and fast.

If you want to see how it works in practice, I’ve documented it here → the Build Loop.