The shape of modern work: design, AI and clarity - #14
AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.
Hi everyone,
The design process is changing - fast.
AI is dissolving old boundaries between roles, and the best teams are adapting by getting closer to the work. Designers are shipping code. PMs are building second brains. Founders are learning brand strategy because “growth” without clarity no longer works.
This issue looks at how AI is expanding our creative reach while clarity grounds it.
The tools are new, but the question is the same:
Do people get it - and do they care?
thanks, Ross
