Product
The real reason companies drown in meetings
Meetings aren’t the problem. Team size is. Every additional person adds a communication tax and most organisations quietly optimise for headcount instead of effectiveness.
Ideas, frameworks and field notes on building better digital products, from strategy to launch, and everything in between.
Product
Meetings aren’t the problem. Team size is. Every additional person adds a communication tax and most organisations quietly optimise for headcount instead of effectiveness.
Product
When building is easy, making people care is the hard part. In a world of AI copilots and vibe-coded products, ‘minimal functionality’ is no longer enough.
Product
The uncomfortable truth is that MVPs usually fail not because teams don’t know how to build, but because they misunderstand what an MVP is actually for.
Product
Most teams still run Agile ceremonies while shipping slows to a crawl. But the products moving fastest today are built by tiny, post-agile teams who skip the process theatre and go straight to evidence.
Product
Lift and Shift: When It’s the right move, and when it’s a trap.
Product
Most teams ship only 3% of their three-year roadmap, not because they’re bad, but because the planning model itself is broken.
Product
Expanding what product managers do, one tech-enablement at a time.
Product
Don't make your MVP an all-you-can-eat.
Product
Most briefs begin with a solution. A new website, a new feature, a new campaign. It feels decisive, but it’s often a trap. Solution bias is when we define the problem in terms of a particular fix, jumping to how before understanding why. The result? Great execution on the wrong thing.
Product
There’s always a moment where a project feels like it’s stalling. Seth Godin calls this The Dip: “the long slog between starting and mastery.” Instead of panicking, tighten scope and shorten the loop. Momentum shouldn’t be defined by weekly meetings — it should be defined by evidence.
Product
Most companies don’t need more designers - they need a better method. The Build Loop is a framework for getting 10x results from the same team by turning ideas into live, validated products at speed. It’s not about adding headcount. It’s about building smarter.
Product
Growth isn’t a hack - it’s the outcome of a great product. The fastest-growing companies don’t chase tactics; they obsess over delivering value fast. When your product makes customers successful, growth takes care of itself.