Newsletter
Building is easy, deciding is hard - #23
When building is cheap and fast, context becomes the differentiator. The teams that win aren’t copying tactics — they’re making clearer decisions about what actually matters
Newsletter
AI isn’t failing, organisations are #22
Strategy only matters if it flows into execution. This is a simple, practical example of how product teams can connect long-term bets to real customer impact.
Newsletter
Signals from a system in motion - #21
AI isn’t just changing tools. It’s reshaping systems. Growth, design and product work are all being rewritten at the same time, and the teams that adapt best will be the ones who understand that shift early.
Newsletter
Rethinking how we work: strategy, design, stakeholders and AI #20
From strategy to design to agency delivery, the models that once defined how we work are being rebuilt. The teams that win next will be the ones who rethink their operating system, not just their outputs.
Newsletter
The models are breaking and the new ones aren’t optional - #19
Legacy models are cracking everywhere , from agency economics to product architecture. The teams who win next aren’t the ones moving faster, but the ones stripping away everything that slows them down
Newsletter
Where product is really heading: loops, vibe coding and outcome-first work # 18
This week’s issue explores the rise of vibe coding in major tech, why UX still struggles to influence business, how PM and project roles keep getting mixed and why teams deliver only 3% of their plans.
Newsletter
Flow, feedback and the future of product work - #17
This week’s issue explores why product teams jump to solutions too early, the rise of AI prototyping tools like Lovable, and how the next wave of innovation might come from those who design less and learn faster.
Newsletter
The new shape of product work - #16
Product work is evolving from coordination to creation. The leaders who stay relevant will be the ones who blend strategy, systems thinking, and AI fluency into how they work every day.
Newsletter
Rethinking relevance in the age of AI - #15
Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.
Newsletter
The shape of modern work: design, AI and clarity - #14
AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.
Newsletter
Start with problems, not AI - #13
This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?
Newsletter
A summer pause, a surge of possibilities - #12
A summer reset in France gave me space to reflect - on building products, making decisions, and why August is unexpectedly full of new opportunities.