Product
Most briefs begin with a solution. A new website, a new feature, a new campaign. It feels decisive, but it’s often a trap. Solution bias is when we define the problem in terms of a particular fix, jumping to how before understanding why. The result? Great execution on the wrong thing.
Design
Most MVPs fail not because of bad ideas, but because they try to do too much. An MVP isn’t a smaller version of your product - it’s an experiment designed to prove your riskiest assumptions. The key to prioritisation isn’t deciding what to build, it’s having the discipline to say “not yet.”
Design
Simplifying decisions is a hallmark of great UX, but is that all UX is about?
Design
An overview to the methodology.
Work
The story of how we created a behaviour-changing app with WWF.
Design
When IBM shifted tens of thousands of employees to remote work, Lee Duncan helped lead the transformation. In this conversation, we discuss how enterprises adapted, what true compassionate leadership looks like, and why “no prototype, no meeting” became his mantra.
Design
The lesser-known final day of the Design Sprint (where dreams become reality!)
Work
In collaboration with Brandwave and BMC Switzerland
Design
Experimenting with a remote way of working.
Work
What if we could improve the conversion rate by addressing customer doubts?
Work
In collaboration with Brandwave and Bullitt Group.
Career
Design Sprints aren’t a one-size fits all process and that’s a good thing. I don’t want to be mediocre at a lot of things. I want to specialise and improve. You might too.