Start earlier - #8
This week is about anticipating value, not chasing it. From pre-emptive retention to product-led selling and the builders shaping what’s next.
By the time the churn hits, it’s too late.
By the time AI replaces your role, it’s already been trained.
By the time your product feels average, the user’s already gone.
This week’s signals are a call to move upstream — in how we retain, how we sell, how we price, and how we build. The shift isn’t about reacting faster. It’s about seeing patterns sooner, asking better questions, and claiming your edge before it erodes.
Inside:
- 🧲 Personalised cancel flows that re-engage instead of apologise
- 📦 Why productising services doesn’t mean fixed pricing
- 🎯 What “product creators” will build that PMs can’t
- 📉 And a reminder: retention isn’t about discounts — it’s about belief
Speed is table stakes.
Starting earlier? That’s the signal.
Let’s get into it 👇
