Newsletter

Rethinking relevance in the age of AI - #15

Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.

Ross Chapman

24 Oct 2025 — 5 min read

Photo by Alex Kotliarskyi / Unsplash

Hi there,

The companies shaping today’s products aren’t just adopting new tech. They’re rethinking how they work altogether.

In enterprise and B2B especially, it’s no longer enough to “modernise” or “digitise.” The pace of change means teams need to question everything: their processes, their tech stacks, even the role of their design systems.

This isn’t about chasing trends or catching up. It’s about staying relevant. Adapting methods, tools and expectations to match how people actually build and use products today.

From Disney’s conversational design system experiment to OpenAI’s shift toward a true AI browser, and Monzo’s relentless focus on simplicity, the signals are clear: new methods are emerging, and they’re setting the standard for how modern teams will work.

Inside this issue

💬 Talking to your design system - how Disney’s Stephanie T is turning design ops into conversation
🌍 ChatGPT launches Atlas - a new browser that makes the web more interactive and contextual
💳 What poor UX looks like - how Monzo’s one-tap card activation sets a new bar for financial design

Appreciate your interest this week,

thanks, Ross

The shape of modern work: design, AI and clarity - #14

AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.

Start with problems, not AI - #13

This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?

Prioritising what should be in your MVP

Most MVPs fail not because of bad ideas, but because they try to do too much. An MVP isn’t a smaller version of your product - it’s an experiment designed to prove your riskiest assumptions. The key to prioritisation isn’t deciding what to build, it’s having the discipline to say “not yet.”

A summer pause, a surge of possibilities - #12

A summer reset in France gave me space to reflect - on building products, making decisions, and why August is unexpectedly full of new opportunities.