Work
We partnered with Bikebook to design Workshop - a simple, affordable platform that helps independent bike mechanics manage bookings, inventory, and customer communication without the complexity of traditional software.
Work
I led discovery and UX for an AI-powered supply chain risk platform launched with Marsh McLennan.
Product
Here are key elements and considerations to include in your product strategy.
Work
I partnered with Sikoia, a fast-growing fintech tackling the complexity of customer verification - to embed design thinking, refine product-market fit, and build a scalable design system. The result: a smoother onboarding experience, stronger investor confidence, and a $6.1M fundraise.
Work
We partnered with IWG to design Worka, a new platform that unifies workspace management, employee experience and analytics. The result: a cohesive digital ecosystem powered by a scalable design system built on Material Design.
Growth
How can you establish a pipeline of sales leads? How can you get the word out of what you do? And how can you do all of this AND run a business?
Career
15 tips to help you discover what you love.
Work
How Welzo shipped a regulated D2C health MVP by cutting scope, aligning fast, and validating the core user journey before committing to build.
Work
As part of the UX Upskill programme, I designed and taught a 4-week Design Principles course to help students build practical problem-solving skills through hands-on workshops and collaboration.
Work
The story of how we created a behaviour-changing app with WWF.
Work
Neptune wanted to bring more people into stores through events — but their current system made discovery and booking almost impossible.
Work
Selftrade needed to reverse growing customer frustration and regain product momentum. In a few focused weeks, we aligned their cross-functional team, prototyped key improvements and validated them with real users.