Modernising bike servicing with Workshop by Bikebook
We partnered with Bikebook to design Workshop - a simple, affordable platform that helps independent bike mechanics manage bookings, inventory, and customer communication without the complexity of traditional software.
Bikebook set out to modernise bike servicing - an industry still dominated by pen-and-paper workflows and disconnected tools. Independent mechanics needed a digital solution that worked like they did: simple, fast and affordable.
The real challenge wasn’t technical, it was behavioural. How do you make a digital platform feel natural to people who don’t identify as “tech users”?
Designing for real mechanics
We led a discovery and prototyping sprint with the Bikebook team, grounding every decision in real-world workshop needs. Through mechanic interviews, rapid iteration and user testing, we shaped a lightweight, intuitive platform called Workshop.
Key features included:
- In-app parts approvals – send and confirm parts in a tap, keeping jobs moving without phone calls or delays.
- Multi-channel chat – WhatsApp, Instagram, Email and SMS in one place.
- Service history and inventory automation – bringing structure to everyday workflows.
Remote-first collaboration
The entire project was co-designed remotely with mechanics, developers and founders, using shared prototypes, asynchronous feedback and testable flows.
Impact
Workshop transformed everyday operations for early users - reducing admin, improving customer communication and freeing mechanics to focus on what matters: servicing bikes.
Now live with early adopters, Workshop is helping independent mechanics run smoother, more connected businesses, setting the foundation for national rollout in a historically underserved market.
