Designing Sentrisk: an AI-powered risk explorer for global supply chains
I led discovery and UX for an AI-powered supply chain risk platform launched with Marsh McLennan.
Sentrisk is an AI-powered platform that integrates Marsh McLennan’s 150 years of risk expertise with modern data capabilities. It empowers companies to take control of supply chain risk through automation, intelligence and actionable insight.
Born as an ambitious innovation initiative within one of the world’s most established risk management firms, Sentrisk set out to reimagine how enterprises understand and manage risk across their global supply chains.
Legacy systems, fragmented data and slow decision cycles had made visibility a critical challenge. Our goal was to bring simplicity, clarity and strategic insight to a space dominated by complexity.
Designing clarity into complexity
We led the digital strategy and user experience for Sentrisk’s MVP — designing a platform where users could not only visualise their entire supply chain, but understand it through a single, actionable metric: the Sentrisk Score.
This innovation enabled leaders to scenario plan and prioritise improvements in resilience, cost and location with unprecedented clarity.
From vision to launch in six months
Working closely with Marsh McLennan and Oliver Wyman stakeholders, we validated real user needs, shaped feature prioritisation and orchestrated delivery from concept to live product in under six months.
Sentrisk launched with strong traction — generating high volumes of qualified leads, winning two industry innovation awards, and standing as a flagship example of digital transformation inside a 150-year-old organisation.
