Building a lightweight design system to unify Wood Mackenzie’s global digital experience
After a major rebrand, Wood Mackenzie needed a fast, flexible design system to replace ad-hoc styles and speed up delivery across global teams. We built a tokenised Figma system aligned to Optimizely CMS - improving consistency, accessibility and collaboration.
Following a major rebrand, Wood Mackenzie needed a lightweight design system to unify its digital touchpoints. The existing styles were inconsistent, and hand-offs between design, development and marketing were slowing delivery across global teams.
We built a lean, well-documented design system in Figma, mapping 30 reusable components directly to their new Optimizely CMS.
Reusable components with accessibility built in
We ran a fast component audit, grouped common website patterns, and rebuilt them as tokenised Figma components with clear usage notes, responsive behaviour and WCAG-compliant styling from day one.
Aligned across teams and tools
Weekly remote reviews with Wood Mackenzie’s New York design lead kept brand precision tight, while our team aligned every component to Optimizely’s CMS modules so developers could drop designs straight into production without guesswork.
The system shipped on time and on budget — 30 reusable components, complete documentation and ready-to-use CMS specs. It now provides Wood Mackenzie’s global teams with a consistent, accessible and future-proof foundation for faster, more unified releases.
