Belief at the edge - #10
Why bold conviction, not craft alone, is the new growth engine.

Start with belief, build with edge
This week, the signal is clear: clarity of belief—and the courage to act on it—is the true competitive advantage.
Whether it’s marketers rewriting playbooks with manifestos, founders embracing hard truths, or security teams using AI not just to save money but to transform their role—those who win aren’t just executing. They’re choosing with conviction.
Inside:
• ⛳️ Why every great startup starts with a manifesto, not a funnel
• 🎨 Brian Lovin on the “nice designer” trap and learning to lead
• 🤖 Agentic AI and the shift from cyber cost to strategic accelerator
The work that resonates starts upstream. Let’s go there.
Let’s get into it 👇