Work
How I reimagined a travel app to turn usability into inspiration
Recommended improvements to an already successful user experience.
Ross Chapman
Ross Chapman is a strategic product leader who helps ambitious teams solve the right problems, fast.
Work
Designing an intuitive search experience for an EDM events app in one day
Rapidly designing a music event app.
Design
When to run a design sprint
Design Sprints are powerful, but not a one-size-fits-all solution. They’re ideal for tackling ambiguity — new products, features, and ideas — but less useful for polishing what already works. Knowing when not to run a sprint is just as important as knowing when you should.
Design
What you need for a Design Sprint
Whether you’re running your first Design Sprint or your fiftieth, the right setup makes all the difference. Here’s the tried-and-tested kit I use every time.
Career
I’ve joined Etch as Product Design Lead
Moving on to solving multiple problems for multiple businesses.
Career
Scratching an itch
As this month draws to an end, so does my time at Wiggle.
Design
Three new things I learned at Jake Knapp's Design Sprint Workshop
And why I'm so glad I went.
Work
A six-day redesign that boosted visibility for UK Cycling Events
I redesigned and launched the UK Cycling Events website in just six days, creating a clear, engaging experience that helped thousands of riders discover and enter events. The project boosted visibility and earned national press coverage across the UK cycling community.
Product
Using MVP in client projects
I was asked how we, as user experience practitioners, communicate the importance of MVP to a client.
Design
Is user experience and marketing one and the same?
Is UX and marketing starting to merge?
Work
Creating a better way for cyclists to discover and book Wiggle events - 2016
Meeting user needs with Wiggle events.
Design
Where design leads
While all uniquely different, we shared a common purpose: To make design a firm ally to business strategy.