Newsletter
Signals from the frontlines - #3
AI agents, strategic design and the real reasons VCs say no - here’s what the future of work actually looks like.
Ross Chapman
Ross Chapman is a strategic product leader who helps ambitious teams solve the right problems, fast.
Newsletter
But why is nobody vibe-coding? - #2
We’ve got the tools. We’ve got the speed. So why are so many teams still building like it’s 2019?
Newsletter
AI is the new baseline - #1
Shopify made it mandatory. Runway automated it. Linear designed around it. Here’s what these signals mean for builders.
Work
How Gameplan reimagined athlete rehab in six weeks
When elite sports teams rely on spreadsheets to manage rehab, communication breaks down and recovery slows. We worked with Gameplan to design and build a collaborative platform that connects clinicians, coaches and athletes - turning weeks of manual coordination into minutes.
Work
Building a digital & AI accelerator within a global S&P 500 risk and insurance firm
I helped a global risk and insurance broker launch its Digital & AI Accelerator (DCX) - a framework turning ideas into validated products fast.
Design
When should you use a Design Sprint?
An overview to the methodology.
Work
Building a lightweight design system to unify Wood Mackenzie’s global digital experience
After a major rebrand, Wood Mackenzie needed a fast, flexible design system to replace ad-hoc styles and speed up delivery across global teams. We built a tokenised Figma system aligned to Optimizely CMS - improving consistency, accessibility and collaboration.
Work
Modernising bike servicing with Workshop by Bikebook
We partnered with Bikebook to design Workshop - a simple, affordable platform that helps independent bike mechanics manage bookings, inventory, and customer communication without the complexity of traditional software.
Work
Designing Sentrisk: an AI-powered risk explorer for global supply chains
I led discovery and UX for an AI-powered supply chain risk platform launched with Marsh McLennan.
Product
What is product strategy?
Here are key elements and considerations to include in your product strategy.
Work
Sikoia: scaling design and product confidence in automated KYC
I partnered with Sikoia, a fast-growing fintech tackling the complexity of customer verification - to embed design thinking, refine product-market fit, and build a scalable design system. The result: a smoother onboarding experience, stronger investor confidence, and a $6.1M fundraise.
Work
Building Worka for IWG to connect teams, spaces and data
We partnered with IWG to design Worka, a new platform that unifies workspace management, employee experience and analytics. The result: a cohesive digital ecosystem powered by a scalable design system built on Material Design.