Product
Why teams ship only 3% of their 3-year roadmap (and what to do instead)
Most teams ship only 3% of their three-year roadmap, not because they’re bad, but because the planning model itself is broken.
Ross Chapman
Ross Chapman is a strategic product leader who helps ambitious teams solve the right problems, fast.
Newsletter
Flow, feedback and the future of product work - #17
This week’s issue explores why product teams jump to solutions too early, the rise of AI prototyping tools like Lovable, and how the next wave of innovation might come from those who design less and learn faster.
Product
Product managers should start prototyping
Expanding what product managers do, one tech-enablement at a time.
Product
Why teams keep adding bloat to their MVPs
Don't make your MVP an all-you-can-eat.
Product
The hidden trap in every brief: Solution Bias
Most briefs begin with a solution. A new website, a new feature, a new campaign. It feels decisive, but it’s often a trap. Solution bias is when we define the problem in terms of a particular fix, jumping to how before understanding why. The result? Great execution on the wrong thing.
Product
The dip in momentum (and why it’s normal in product work)
There’s always a moment where a project feels like it’s stalling. Seth Godin calls this The Dip: “the long slog between starting and mastery.” Instead of panicking, tighten scope and shorten the loop. Momentum shouldn’t be defined by weekly meetings — it should be defined by evidence.
Product
You don’t need 10 designers. You need 10x results from your method
Most companies don’t need more designers - they need a better method. The Build Loop is a framework for getting 10x results from the same team by turning ideas into live, validated products at speed. It’s not about adding headcount. It’s about building smarter.
Product
The best growth strategy is still… a great product
Growth isn’t a hack - it’s the outcome of a great product. The fastest-growing companies don’t chase tactics; they obsess over delivering value fast. When your product makes customers successful, growth takes care of itself.
Newsletter
The new shape of product work - #16
Product work is evolving from coordination to creation. The leaders who stay relevant will be the ones who blend strategy, systems thinking, and AI fluency into how they work every day.
Newsletter
Rethinking relevance in the age of AI - #15
Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.
Newsletter
The shape of modern work: design, AI and clarity - #14
AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.
Newsletter
Start with problems, not AI - #13
This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?