Newsletter
The new shape of product work - #16
Product work is evolving from coordination to creation. The leaders who stay relevant will be the ones who blend strategy, systems thinking, and AI fluency into how they work every day.
Ross Chapman
Ross Chapman is a strategic product leader who helps ambitious teams solve the right problems, fast.
Newsletter
Rethinking relevance in the age of AI - #15
Enterprise teams can’t afford to just ‘modernise’ anymore. They need to reimagine how they work. From Disney’s conversational design systems to OpenAI’s new AI browser and Monzo’s frictionless UX, the future belongs to those who adapt fast.
Newsletter
The shape of modern work: design, AI and clarity - #14
AI is rewriting how we design and build. But the teams that stand out aren’t just faster - they’re clearer. This edition explores Intercom’s new AI-driven design model, how PMs are building “second brains,” and why your brand might just need a rethink before your next campaign.
Newsletter
Start with problems, not AI - #13
This week I’ve been writing about AI and money. Stripe and OpenAI now let ChatGPT shop for you, but the incentives are misaligned. The second your AI agent starts pushing sponsored products, trust is gone. Before we even trust AI to write emails, should we really be giving it our credit cards?
Design
Prioritising what should be in your MVP
Most MVPs fail not because of bad ideas, but because they try to do too much. An MVP isn’t a smaller version of your product - it’s an experiment designed to prove your riskiest assumptions. The key to prioritisation isn’t deciding what to build, it’s having the discipline to say “not yet.”
Newsletter
A summer pause, a surge of possibilities - #12
A summer reset in France gave me space to reflect - on building products, making decisions, and why August is unexpectedly full of new opportunities.
Newsletter
Taste takes time to develop - #11
This week: why taste is your most underrated edge, what GPT-5 means for you, and my new framework for going from idea to launch in weeks.
Growth
Your brand can be your moat
As Elena Verna said at #ProductCon, your brand can be your moat. Not just a marketing tool, but a true product differentiator. Here’s why brand is becoming a product exercise — and how to use it as a growth lever.
Design
UX is just removing decision fatigue, right?
Simplifying decisions is a hallmark of great UX, but is that all UX is about?
Career
7 tips and takeaways on increasing performance in your remote team
Risks and challenges in the distributed work environment.
Career
It takes 20 years to build a reputation
More organisations should take that advice.
Career
The one trick that adds structure to meetings
Leadership skills are becoming more and more important as we move towards more flexible workplaces. But what if your activity is lacking direction and decision-making? You need a leader.