Newsletter
Building is easy, deciding is hard - #23
When building is cheap and fast, context becomes the differentiator. The teams that win aren’t copying tactics — they’re making clearer decisions about what actually matters
Ross Chapman is a strategic product leader who helps ambitious teams solve the right problems, fast.
Newsletter
When building is cheap and fast, context becomes the differentiator. The teams that win aren’t copying tactics — they’re making clearer decisions about what actually matters
Product
Meetings aren’t the problem. Team size is. Every additional person adds a communication tax and most organisations quietly optimise for headcount instead of effectiveness.
Product
When building is easy, making people care is the hard part. In a world of AI copilots and vibe-coded products, ‘minimal functionality’ is no longer enough.
Product
The uncomfortable truth is that MVPs usually fail not because teams don’t know how to build, but because they misunderstand what an MVP is actually for.
Newsletter
Strategy only matters if it flows into execution. This is a simple, practical example of how product teams can connect long-term bets to real customer impact.
Newsletter
AI isn’t just changing tools. It’s reshaping systems. Growth, design and product work are all being rewritten at the same time, and the teams that adapt best will be the ones who understand that shift early.
Newsletter
From strategy to design to agency delivery, the models that once defined how we work are being rebuilt. The teams that win next will be the ones who rethink their operating system, not just their outputs.
Newsletter
Legacy models are cracking everywhere , from agency economics to product architecture. The teams who win next aren’t the ones moving faster, but the ones stripping away everything that slows them down
Product
Most teams still run Agile ceremonies while shipping slows to a crawl. But the products moving fastest today are built by tiny, post-agile teams who skip the process theatre and go straight to evidence.
Product
Lift and Shift: When It’s the right move, and when it’s a trap.
Newsletter
This week’s issue explores the rise of vibe coding in major tech, why UX still struggles to influence business, how PM and project roles keep getting mixed and why teams deliver only 3% of their plans.
Product
Most teams ship only 3% of their three-year roadmap, not because they’re bad, but because the planning model itself is broken.