I'm on a family holiday this week, so I thought I'd take it easy and share one of my previous newsletter issue intros, this one from Issue 29:
“It’s impossible to have a good strategy poorly executed. That’s because execution actually is strategy – trying to separate the two only leads to confusion.” HBR
Actions always speak louder than words. Design is no different. Processes are only good when they are followed and improved upon over time.
Hypothesis driven UX design enables your team to learn more about the customer. This ultimately gives UX design a much higher business relevance.
But the best way to learn is to do. So get doing!