About Ross
As a strategic product leader, I work with teams to align leadership, validate ideas, and deliver products that create measurable impact.
I’m Ross Chapman. I'm a strategic product leader who helps ambitious companies build better products, faster.
Over the last 18 years, I’ve led more than 200 digital projects across fintech, SaaS, supply chain and consulting for brands including Corpay, Marsh McLennan and bp. I’m a Google Ventures-trained design sprint facilitator and have worked globally with teams from McKinsey&Company, BCG and Mural, helping them move from strategy to product with speed and confidence.
Experience
Head of UX at PensionBee
2024-Present
- Leading UX strategy development and execution across multiple products, ensuring seamless user experiences that align with company goals.
- Managing a team of designers and researchers, promoting user-centred design practices and facilitating cross-functional collaboration.
- Improving task management systems to enhance team efficiency, including evaluating and implementing new tools to scale performance.
Co-Founder at Skysoclear
- £200k of sales in year 2 with 43.1% profit margin.
- Led the product innovation of Sentrisk, an AI-powered SaaS platform that transforms supply chain risk management with Oliver Wyman.
- Established and optimised Sikoia’s design function, aligning processes with company goals.
- Delivered a comprehensive design system for Wood Mackenzie, enhancing brand consistency and aligning with their rebranding goals.
Head of Design & Managing Director at Obodo
2021-2022
- Designed and delivered a user-first experience that surpassed 100,000 downloads in just 48 hours, contributing to a breakout product launch.
- Defined and delivered business strategies as part of the founding team.
- Hired and trained multiple product managers, researchers and mentored UX/UI designers.
Head of Design Sprints at Etch
2017-2021
- Circa £400k revenue in year 2 of Etch Sprints.
- Led workshops with Google and teams around the globe.
- Facilitated over 150 design sprints with companies including McKinsey & Company and Barclays, aligning stakeholders, solving critical business problems and testing solutions with real users to deliver actionable results.
- Trained global consulting teams at BCG and Booz Allen Hamilton in design methodologies, equipping them with the tools and skills to drive innovation internally and with their clients.
Senior User Experience Designer at Wiggle
2015-2017
- Deliver a new checkout experience, resulting in a 3x increase on the business case and an additional £1.1M in annualised revenue.
- Developed the customer experience strategy for the Wiggle website.
- Created multiple prototypes to validate with customers and test solution ideas.
User Experience Designer at Ericsson Television
2014-2015
- Drove and communicated vision for the UX of broadcast television products.
- Participated in a SCRUM development team, delivering UI to global customers.
Lead User Experience Designer at Hult
2012 - 2014
- Defined and designed next-generation web services for Hult.
- Produced wireframes, conducted user research and designed digital products.
Work
Case studies from over the past 18 years.
Ross Chapman
Writing
Articles in leading publications.
Ross Chapman
Ross Chapman
Ross Chapman
Speaking
I’ve spoken at events such as Google’s Sprint Conference, taught courses with Hyper Island and CareerFoundry, and coached teams working at the edge of product, UX, and AI.
I talk about adaptive business, innovation at speed, and what it really takes to build better products inside large organisations. Everything I share comes from real experience, not theory, drawn from years leading teams.
Interviews
I promise there will be new videos in 2026.
Contact me
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