I’m Ross Chapman, a strategic product leader working at the intersection of product, design and transformation.

For the past 18 years, I’ve helped organisations move from early ideas and unclear direction to confident, validated product decisions. My work spans fintech, SaaS, supply chain and consulting, partnering with leadership teams at companies including Marsh McLennan, Fleetcor and bp.

I’m typically brought in upstream of delivery — where the risk is highest and certainty is lowest. That means framing the real problem, stress-testing assumptions, aligning stakeholders, and helping teams decide what’s worth building, why, and what can safely wait.

I’m particularly interested in modern product operating models, accelerator-style ways of working, and how AI can be used to speed up learning and decision-making, not just output. My experience includes working globally with cross-functional teams, alongside organisations such as McKinsey & Company, BCG and Mural, and I’m a Google Ventures-trained design sprint facilitator.

This site is where I think out loud about product leadership, decision-making under uncertainty, and what actually works inside complex organisations.

What I write about

In this blog, I write about:

1. Product and delivery
   1. From MVP to MLP
   2. Why most MVPs fail
   3. Ship more of your roadmap
2. Operating models and accelerators
   1. Post-agile product era
   2. You need to 10x your method
   3. The best growth strategy is still a better product
3. Career and leadership
   1. Increasing performance in your remote team
   2. Trust is the foundation
   3. The real reason you're drowning in meetings

Newsletter

I send one short essay every Friday morning.

It’s free, practical, and written for people making product decisions in complex environments. No growth hacks. No fluff.

If you subscribe, you’ll get each post by email. (Mark the first email as safe so it doesn’t disappear into spam.)

Work

Selected case studies from the last 18 years - spanning early-stage products, enterprise platforms, and internal accelerators.

Work - Ross Chapman

Selected case studies spanning my career.

Ross ChapmanRoss Chapman

Speaking

I’ve spoken at events including Google’s Sprint Conference, taught with Hyper Island and CareerFoundry, and worked with teams exploring the edge of product, UX and AI.

I tend to speak about:

• decision-making under uncertainty
• innovation without theatre
• operating models that favour learning over certainty

Everything I share comes from lived experience - not theory.

Interviews

• AI in low code / no code with Ross Chapman (2024)
• Butter Fireside Chat with Ross Chapman (2023)
• How to run successful hybrid workshops (2022)

Contact

If you’d like to get in touch, use the button below. I usually reply within 48 hours.

What would you like to talk about?

• I need advice
• Podcast / interview
• Speaking
• Something else

(Optional) You can also request a short introductory call.