It’s impossible to have a good strategy poorly executed. That’s because execution actually is strategy.

Activity lacking direction and decision-making? You need a leader. A few years ago, I was a Senior User Experience Designer at an eCommerce business. As part of my job, I would often get called into meetings for a ‘user point of view,’ as that was my key responsibility within the

From Day 1, obodo has been a remote first business. Whilst we are registered in the UK, our core team have been distributed in Europe - and it's worked. For those that don't know, our model right now is built upon freelance designers in Europe and LATAM. I believe freelancers

We're needing some more people to fulfil key roles as we scale with demand. I'm documenting what that process looks like, so I thought I'd share wider and see if it's valuable. Ultimately, I'll pick the best person for the job, but what criteria do I use and what does

Over the past few weeks, many organisations have now found themselves operating virtually for the first time. Some are also discovering issues that were actually already present within their businesses. Misunderstandings arise related to workflows, roles and responsibilities. You can’t ‘shoulder-tap’ your colleague to find out and this can

Sales and marketing is the lifeblood of any business. If no one knows about you and you're not making new business sales, you're finished. For anyone lucky to have retained clients - what happens when they leave? Again, you're toast unless you have a pipeline. So how can you establish

The things I wish I knew 15 years ago! Well, to save any new entrant into the job market, or a wannabe UX designer needing to find some practical steps on how to engage with the community and expose their next opportunity, I’ve shared my 15 tips that I

Hybrid working is THE topic of 2021. As companies return to the office, albeit in a different way than before, the conversations I hear about being flexible in work and solving the transition through "Hybrid working." Hybrid work promises the best of both worlds. Remote workers and a group in