What if you could make finding event space better?
We Find Venues wanted help to identify how they needed to improve their digital product with real user feedback. Their long term goal: To be the tool for businesses to find event space for medium to large events.
- 4-day Design Sprint 2.0
- Product strategy and roadmap
- User tested prototype
- +100% increase in enquiries
- Bookings hit £7.5m after investment in RFP tech
- Up 36 per cent on the previous year
Considering the innovation required, the Design Sprint was a perfect methodology to collect problems, work-up solutions and test with users.
We had just one day together, so it was vital to maximise the value and identify problems, work-up solutions and decide on where to focus effort.
There was a big opportunity to increase customer success with the product, as we identified some key areas to improve.
To get inspired and to see how other companies had solved the problem, we went around the room for the Lightning Demos round. Each person shared a digital product that they thought we should learn from. This helped when identifying solutions later in the sprint.
We left the team at wefindvenues and had a long-term goal, some sprint questions and inspiration to take on to the next day — sketch day.
Our second day is all about sketching solutions, before looking at what we could design in the user interface. What we needed was a sketch of exactly what we needed to build on Wednesday, with all the decisions made.
We sketched up solutions, voted on them, with the most voted featuring in our storyboard.
We ran video calls with our partners to share what we had done so far and ask questions that had arisen.
In the afternoon, we proceeded to sketch the Storyboard. We made decisions on what each page should do on the whiteboard, what should be communicated and how we should word questions within the data capturing flow.
At the end of Tuesday, we had everything we needed to take into sketching day.
Wednesday is the day were we can open our laptops and start building the high-quality prototype. This is about getting to high-quality quick and dirty. We don’t have time to create pattern libraries or ensure consistency — this is all about making a convincing prototype for real people to feedback on our decisions made so far.
With the prototype built, we went to user testing with a scenario in mind. We wanted to learn from users finding a location for an upcoming product launch.
For this project, we used the remote testing platform What users do to recruit users and run them through the test.
We delivered a human-tested prototype, a product backlog and a set of decisions within four days. Using time as an asset, we were able to provide value and fast-forward the product into the future to learn before committing to further design and development.
"We restructured the whole way our proposal making team works with the sprint. It’s been that valuable."
- Paul Moynihan, MD @ wefindvenues